Porchlight's proprietary AI finds the right people, reaches them at the right moment with what's true about them today, and keeps your reps informed through the whole sales cycle. It runs on its own inside the tools you already use, with our team keeping every campaign on target.
Our AI model is built on over 10,000 analyzed campaigns, 1 million+ emails, and the methods of the top 5 cold email experts, built right in.
What we know
Illustration based on a real prospect profile, details changed
See Porchlight in 40 seconds
The problem
The problem isn't effort. You've hired SDRs, tried an agency, maybe switched on an AI SDR. The sends went up. The replies didn't. Most outbound is built to send more, and buyers can tell. Every email a prospect ignores leaves them colder than before.
Based on 2026 industry benchmarks: a 3.43% average reply rate, with about 14% of replies positive. That's roughly one positive reply per 150 to 200 prospects.
Months to hire and ramp, and the pipeline still doesn't show up.
Busy reports, generic emails, very few real conversations.
Thousands of sends in your name, and replies that are mostly "unsubscribe."
Our approach
Not sends. Not opens. Qualified, genuine replies. Our model is built from years of studying what actually earns a reply, and from the playbooks of the best cold email experts.
Current data
People change roles. Companies raise money, hire and change priorities. Most outbound researches a prospect once and never looks again. Before we write a word, our AI builds a dossier on every prospect, and refreshes it before every email and at every stage after.
Caught this morning
Dana was promoted to VP of Sales
Email 3 congratulates her, then ties in the hiring push
Dossier built: role, company, recent posts, what's happening in their city and industry.
They post about hiring. Email 2 speaks to ramping new reps.
Promoted to VP. The score jumps, and your rep gets a heads-up.
Your rep walks into the call knowing what changed since week one.
Everyone sells personalization. We do the research that makes it real, and we keep the light on the whole way through.
How it works
The decision-makers who fit, scored on who's most ready to talk. Bring any list; we clean and verify it before anything sends.
Every email built on what's true about them today, sent under your team's names from warmed-up inboxes on domains that mirror yours, so your main domain stays protected.
Replies go straight to the right person on your team, along with everything they need to know before they answer.
Warm lead alerts
The moment a prospect shows interest, your team gets a Warm Leads email: who they are and how to reach them, their score out of 100, what they did, and the reason behind their score. Your rep knows exactly who to call first.
Scores update as prospects click, reply and post, and whenever our AI finds something new and relevant for their dossier.
priya@northwind.example · (512) 555-0193 · LinkedIn
Our readStrong fit, reachable now, replied asking for times.
Clicked your case study · Replied “Send me a few times for next week.”
marcus@brightlane.example · (617) 555-0142 · LinkedIn
Our readGood fit, warming up. Two visits to your pricing page.
Clicked your pricing page twice
Example email. Names and companies are illustrative.
Your team, your tools
Porchlight's AI is built to plug into whatever you run: your CRM, your sales software, even the AI assistants your reps rely on. Using HubSpot, Salesforce or something else? Keep it. If you'd like, our team can build a custom connection to your system, so our AI can research, write and send outbound right from it.
Our AI researches, writes and sends every email, and our team keeps it on target. Warm replies go straight to the right person on your team.
We set it all up inside your systems and hand you the controls. Your team approves the campaigns; the AI does the rest.
How we compare
| Typical outbound | Porchlight | |
|---|---|---|
| Research | Done once, before the first email | Refreshed before every email |
| Personalization | Name, title, company | A dossier: role changes, posts, hiring, company news |
| Success is measured by | Sends, opens and total replies, even the "no thanks" | Positive replies from the right people |
| After someone replies | Your rep starts from scratch | Your rep gets the full dossier, kept current |
| What your team gets | A report of sends and opens | An alert for every warm lead, with a score and the reason |
| Who runs it | Another tool for your team to learn | Our team, working inside your existing tools |
Why I built this
I've watched good companies burn their reputation on outbound that was built to send more, not to get answered. So we did the homework first. Our model is built on over 10,000 analyzed campaigns, 1 million+ emails, and the methods of the top 5 cold email experts, built right into it.
We're not asking you to trust a promise. We'd rather prove it with you, one real reply at a time.
Scott GrahamFounder of Porchlight, built by the team behind KEXY
We're opening Porchlight to a small group of B2B companies to prove the model in the open. Founding members get a reduced founding price, locked in for 12 months, plus our full team and AI, a direct line to the people building it, and a say in what we build next.
AI SDRs use AI to send more. We use AI to know more: fresh research on every prospect before every email, with a team making sure it lands.
No. Your main domain never sends a cold email. We set up separate sending domains that mirror your brand, create the inboxes and warm them up before anything goes out. Every contact is verified first, so emails reach real people and your main domain stays clean.
No. Every email is written from a fresh dossier on that prospect: their role, their posts, their company's news. You choose the tone, and emails go out under your team's names, from real inboxes.
Who you sell to, what you're offering and your calendar link. Our AI takes it from there: researching every prospect, writing every email and sending from inboxes that are set up and warmed for you. Choose done with you, and your team approves each campaign before it goes out.
The reply goes straight to the right person on your team, along with the full dossier: who they are, what changed recently and how they've engaged. Their lead score updates as they click, reply, post or update their socials, so your reps know who's worth a call today.
New sending domains and inboxes need a couple of weeks of warm-up before they send at full pace. Once your campaign launches, our AI builds a dossier on every prospect and keeps it current from the first email on.
No. If you'd like everything in your CRM, our team can build a custom connection to it.